Welcome to the world of Owner. As you will see, the range of products is wide and varied and we can assure you of one thing - the quality of these products can not be questioned.

The history of this Japanese company started back in July 1968 when a private company was founded to produce quality fishing hooks.

Owner Hooks Co. Ltd was then established in 1974 and their mission policy was “Perfection In Hooks”, a motto the company still strives for today.

During the past 30 years, the exhaustive research and development programme embarked on by Owner Hooks has produced a range of high quality, high performance fresh and saltwater hooks that are second to none. We have single hooks for everything from bait fishing, skirted trolling lures and soft plastics fishing as well as ranges of hooks designed specially for the jigging market.

Of course the Owner treble hook range is widely acknowledged to be the best in the business with a hook gauge and size to suit any style lure.

To complement their hook range, Owner has also introduced Cultiva Lures, a range of beautifully crafted hard baits all featuring Owner hardware and suited to even the toughest fish in Australia.

CUTTING POINT® HOOKS - Owner's revolutionary triple-edge CUTTING POINT® hook is what put the Owner name and its product line on the map. The unique, patented hook design is led by a needle sharp point, and as the hook begins to penetrate, the resistance actually decreases as the three edges cut their way through for an instant, positive hookset. While other hook manufacturers claim their hooks to be sharp, or sharpest, Owner CUTTING POINT® hooks are the only hooks designed to penetrate. Check our ON-LINE CATALOG for more details about our full line of super-sharp fresh and saltwater hooks.

CULTIVA LURES - They're produced by Owner, and as we say, "they're as good as the hooks!" This expanding line of hardbaits for both fresh and saltwater applications features Owner CUTTING POINT® and Super Needle Point treble hooks along with Cultiva's exclusive "Living Eyes," internal rattles and beautiful reflective, holographic and foil finishes. These lures are gorgeous, but also hard working and long lasting. The tantalizing actions will entice any fish to attack, and there's no questioning the hooking power of those Owner trebles. Again, check our ON-LINE CATALOG for more details, plus full color imaging of each Cultiva® model, including all color and pattern variations available.

We encourage you to look for Owner hooks and Cultiva® lures at your favorite tackle retailer - and if they don't carry our products, ask them if they would please do so. We invite you to browse our site regularly for updated information and offers.

It costs a lot of money to go fishing these days. When one contemplates the cost of a boat, rods, line, bait, food and travel, the added expense of hooks and lures seems almost incidental. On top of that, the question has to be asked, "is their anything more important than the terminal tackle that attracts the strike and then hooks and holds your catch?" The answer is obvious to us, which is why we suggest: The next time you go fishing, give yourself the best possible chance for success - have OWNER hooks and CULTIVA® lures tied to the end of your lines.