Cultiva Lures are produced by Owner, and as we say, "they're as good as the hooks!" This expanding line of hardbaits, for both fresh and saltwater applications, features Owner Cutting PointTM and Super Needle Point treble hooks, along with Cultiva's exclusive "Living Eyes”, internal rattles and beautiful reflective, holograph and foil finishes. These lures are gorgeous, but also hard working and long lasting. The tantalizing actions will entice any fish to attack and there's no questioning the hooking power of those Owner trebles.

Use the navigation bar on the left to view our full range of Cultiva.